You help so many people! You’ve been through so many experiences! You have so many tools!
Yet, just because you can help “everyone,” doesn’t mean you should. Don’t get me wrong, I get it. I was the queen of “I can help everyone.” I was literally trained to help all the people with all the things. If you’ve ever heard me speak or received coaching from me at an event or in a session, you may have already heard this story. Of the years I struggled to find my niche. About how my training as a Spiritual Practitioner consisted of being required to cultivate a binder. This binder was to hold all the categories of life’s challenges, along with which tools I would provide my client for each challenge. Needless to say, I felt ready to take on whatever my client had going on. The problem was, when I left the Spiritual Center and tried to take my “I can help you with everything” message out into the world, I stopped getting clients. I went from giving sessions on a regular basis to wondering what I’d done wrong. Thankfully, I had a close friend who started me on the path of understanding. I went to her house hoping she’d “help me figure out what to say on my website to get clients,” and I left with a packet of questions she printed out from her friend and Marketing Coach, Ronnie Noize, of the wonderful DIY Marketing Community. From there, my whole practice – and life – began to change.
Key Ingredient #1: Who You Serve
This was a place I flip-flopped a lot, and also the most powerful shift that got me results. Why? Because you need the power of people talking behind your back! When I was helping “everyone,” no one knew how to talk about me to others, so I rarely got referrals. Even my own clients, who raved about our sessions, couldn’t articulate clearly what I did, so they couldn’t tell all their friends about me.
Key Ingredient #2: What’s Their Problem?
Once you have clear Who You Serve, the next step is to clarify why they come to you. What’s the big, urgent problem you love solving for people? What is their motivation for hiring support?
Key Ingredient #3: What’s Your Solution?
Alright! So, you have an idea of who you serve and what their problem is, but what do they really get from working with you? What is the final solution they’re looking for?
We’ve covered the 3 Key Ingredients to your Niche:
- Who You Serve
- What’s Their Problem
- What’s Your Solution
And while you may be nodding your head, ready to get going on your clarity, it’s just as likely that you’re still hanging out on the niche fence. You may still have that voice that says, “Ya, but you don’t know my approach – it really can help everyone!” Well, for fun’s sake, let’s say that’s true… Let’s say you really CAN help all the people with all the things. Here’s the deal: you are still ONE PERSON. Which means you have limited time every day. And no matter how big your heart, you’ll still only be able to help a portion of the population. Why not make it easier on yourself, and clarify which portion? As my mentor, Jesse Koren, teaches: When you “help everyone” you’re a little fish in a big pond. When you pick a niche, you become the big fish in a small pond. You end up being easier to find, easier to talk about, easier to book for speaking or interviews. It gets easier to get traction, and easier to become an expert in your field. In the end, people share and get excited about what they understand. The more clearly you understand your own work, the more clearly your community can as well.